The State Farm corporate office may be located in Bloomington, Illinois, but the scope and breadth of the customers the company services is much deeper and more geographically diverse than that. Sure, people who live near the State Farm corporate office use the insurance provider for automobile and homeowners insurance and similar services, but so do the millions of Americans who live elsewhere around the nation. What happens at the State Farm corporate office is what matters.
For one, the State Farm corporate office is the place where claims get serviced and where the really big decisions get made. Corporate executives make informed choices about how to insure residents and commercial business owners by meeting for strategic planning sessions. Their hope is to improve the scope of what they do and compete with the All state insurances insurance policies that exist and the Nationwide insurance agents that push their own products. Their intent, then, is to have a competitive advantage in a segment of business that is practically flooded with insurers.
For another, the State Farm corporate office is where administrative functions are handled to keep the company growing and flourishing. Thus, most of the people who work at the State Farm corporate office are administrative and financial professionals, and many are insurance experts too. This combination of administrative personnel, including human resources officers and corporate communications executives and marketing assistants, and insurance professionals makes for interesting water cooler conversations too.
Additionally, the State Farm corporate office is where deals get made to compete with USAA insurance eligibility given out by competitors and with I Select car insurance, another competing brand. The executives who run the show at the corporate office are tasked with remaining competitive and with strengthening the company’s existing iconic brand, but they additionally must look for new and unique ways to bring in more customers and to expand upon their service offerings. Other offices around the nation are where customers actually get their policies handed to them, but the corporate office is where it all starts.
Speaking of these other offices, there are locations throughout the country where State Farm customers can have their insurance needs handled. Once they discuss these needs with their agents, their agents will send policy information to the State Farm corporate office, where it will be analyzed by professionals. Therefore, these offices work very much in collaboration with the corporate office to insure millions of customers.